
Founded in 2012 in Las Vegas, Nevada, Rebel is a customer-centric
retailer focused on creating a next generation customer experience by providing clean facilities, contemporary design, and innovative product offerings. We pride ourselves in being a destination where you can get bean to cup coffee for your morning commutes, fresh-made pizza and tacos for lunch, and craft beers to go for your Friday night drinks.
We are family-owned, community-centered, value-oriented, and most importantly, steadfast in serving our customers. Rebel has over 500 locations across the United States and is constantly growing. We are committed to technology, sustainability and constant evolution to meet the fast-paced demand of the future. At Rebel we believe in having “Your Store, Your Way.”
Our Mission
Elevate our customer’s experience in unexpected, interactive, innovative ways without compromising the basics of convenience shopping.
To have employees who are genuinely connected to their customers
and their communities.

Who Are We?
Rebel is proud to be family owned and operated for more than 30 years. Our story begins in 1991 with one station in Baldwin Park, California.